Theblock.pro Marketing Site

Theblock.pro needed to align their website with a new revenue strategy. The existing site was aesthetically outdated, the content no longer reflected business goals and existing features, and the contact process needed to be improved to facilitate lead generation.

Working solo as the only designer, I started with a visual benchmark before stakeholders decided on a simple landing page with sections and anchor navigation.

I worked in Figma, updating the initial branding with subtle glassmorphism, delightful micro-animations, and dark mode as default, the most used mode by our audience and strongly associated with our brand identity. What was planned as a few months of design and development became less than a month due to significant copywriting delays. I maintained regular syncs with copywriters and the developer throughout the compressed timeline to ensure alignment and smooth implementation.

The new website successfully drove increased clicks on contact CTAs, directly supporting the new revenue strategy. The UI received excellent feedback, with stakeholders noting how well it represented the company. This gave the team renewed energy and momentum for subsequent design projects.

While the copywriting delays forced an accelerated pace, it created a strong partnership with the developer. Working through these constraints demonstrated what we could achieve despite early difficulties. This experience reinforced the importance of adaptability and cross-functional collaboration under shifting timelines, as well as the value of clear documentation and organized files that facilitate smooth handoffs and enable seamless work for those who follow on the project.