Emergence x Start in Block

In 2024, The Block launched Emergence, its first conference for the digital assets industry, in Prague. As part of the event, The Block partnered with Paris Blockchain Week to bring Start in Block, their Web3 startup competition, on site. The visual assets needed to carry two identities at once: Emergence's existing brand and PBW's Start in Block branding, produced on a tight pre-launch timeline with content confirmed only days, sometimes hours, before each deadline.

I produced the full visual system for the competition: social posts for Twitter and LinkedIn, the stage background displayed on the venue's giant screen, a large-format banner, and the oversized check for the winner reveal, designed in Figma for digital and InDesign for print. The main challenge was reconciling two brand identities that didn't naturally sit together, while keeping every sponsor logo, each with its own color and proportions, visually consistent within the layout. Content and partner confirmations kept shifting until late in the process, which meant several rounds of revision with Paris Blockchain Week right up to the final assets.

This project was about representing a brand under real visibility and real pressure: on stage, on screen, in front of an audience, while keeping the output fast, consistent, and clean despite last-minute changes.